So here we are, three months from Election Day, and the general public is going to start thinking more about how they’re going to vote the closer we get.
If you’re a candidate or an organization campaigning for or against a ballot measure, now is the time to make sure your website is in tip-top shape. If you still don’t have a website, get something up and running as soon as possible.
Here are some key points to keep in mind to make a great impression:
1. Don’t Go Overboard with Words
Did you know the average person looks at a website for less than a minute? It’s important to convey your overall key points in a way they can understand quickly without needing a lot of explanation. Less is more.
2. Create a Nice Vibe
Making a good impression in the brief time a visitor is on your site is crucial. A lot of that comes down to communicating a positive vibe with your logo and pictures. Think about going to a nice store or meeting a person for the first time. If you have something pleasant to look at, you’ll want to stay longer.
Investing in a professional photographer and graphic artist to make it all look top-notch is worthwhile.
3. Prioritize
If your campaign is like most others, you probably need more money. Don’t be shy about making your donate button prominent and asking for donations right away. If someone is visiting your website, there’s a good chance they’re resonating with your message. This is the perfect audience to ask to chip in.
Also, include easy ways for people to get involved and stay in touch, such as signing up for an email newsletter or following your social media. A few other important elements are your bio, your priorities, and how to get in touch with you.
4. Gittir Done!
Election Day is close! It’s easy to get bogged down in complexities and overthink things. But politics is a game that moves fast, so sometimes you need to just make decisions and move forward. Trust yourself. You got this!
Eric Eisenhammer is founder of Dauntless Communications a political strategy and technology company based in the Western US.